Privacy Policy
Legal

Privacy Policy

Effective date: March 2, 2026 · Company: The Etkins Media Group

The Etkins Media Group ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit an inquiry through our contact forms. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our website.

Information You Provide

When you fill out a contact form, request a quote, or schedule a consultation on our website, we collect:

  • Full name and business name
  • Email address and phone number
  • Business type and industry
  • Budget range and service interests
  • Goals and any additional information you choose to share

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Device type (desktop, mobile, tablet)
  • Aggregated analytics data collected through our analytics provider (Umami), which is privacy-focused and does not use cross-site tracking

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries — We use your contact details to follow up on form submissions, answer questions, and send quotes or proposals.
  • To deliver our services — Information about your business and goals helps us tailor our video production and content strategy recommendations.
  • To send transactional emails — We send confirmation emails when you submit a form. These are not marketing emails and cannot be opted out of while using our services.
  • To improve our website — Aggregated, anonymized analytics data helps us understand how visitors use the site so we can improve content and user experience.
  • To comply with legal obligations — We may process your data where required by applicable law or to protect our legal rights.

We do not sell your personal information to third parties or use it for behavioral advertising.

3. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to operate correctly and to understand how visitors interact with our content.

Types of Cookies We Use

CategoryPurposeRequired
EssentialSession management, authentication, and security. These cookies are necessary for the website to function and cannot be disabled.Yes
AnalyticsAggregate, anonymized traffic statistics via Umami Analytics. No personal identifiers or cross-site tracking are used.No
PreferenceStores your cookie consent choice so we do not ask again on return visits.No

Managing Your Cookie Preferences

When you first visit our site, a consent banner gives you the option to Accept or Decline non-essential cookies. Your choice is stored in your browser's local storage. You can also manage or delete cookies at any time through your browser settings. Note that disabling essential cookies may affect site functionality.

4. How We Share Your Information

We do not sell, trade, or rent your personal information. We may share your information only in the following limited circumstances:

  • Service providers — We use trusted third-party services to operate our website and deliver communications, including email delivery (Resend) and analytics (Umami). These providers are contractually obligated to protect your data and may only use it to provide services to us.
  • Legal requirements — We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.
  • Business transfers — In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

5. Data Retention

We retain personal information submitted through our contact forms for as long as necessary to fulfill the purposes described in this policy, including responding to inquiries and maintaining business records, unless a longer retention period is required or permitted by law.

Inquiry data is typically retained for up to 3 years from the date of submission. You may request deletion of your data at any time by contacting us at [email protected].

Analytics data is aggregated and anonymized; it does not contain personally identifiable information and is retained indefinitely for trend analysis.

6. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access — Request a copy of the personal information we hold about you.
  • Correction — Request that we correct inaccurate or incomplete information.
  • Deletion — Request that we delete your personal information, subject to certain legal exceptions.
  • Opt-out of communications — You may opt out of non-essential communications from us at any time by replying "unsubscribe" to any email or contacting us directly.
  • Cookie preferences — You can manage non-essential cookies through your browser settings or by clearing your local storage to reset your consent choice.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), access controls limiting who can view submitted inquiry data, and secure cloud infrastructure.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.

9. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at [email protected] and we will take steps to delete such information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Effective date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your continued use of our website after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

The Etkins Media Group

Washington, D.C. Metropolitan Area (DMV)

Email: [email protected]

Website: etkinsmediagroup.com

This policy was last updated on March 2, 2026. For questions about our cookie practices specifically, see Section 3.